What is 'natural flavour'?

Started Feb 17, 2013 | Discussions thread
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Ubilam
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What is 'natural flavour'?
Feb 17, 2013

I see 'natural flavour' ('flavor' for the U.S.) over and over again in our processed foods like this on the back of a frozen pizza box ...

7D and 18-55 non-IS kit lens shot of a pizza box

What is this mystical ingredient called 'natural flavour'?
Ubilam.

Canon EOS 7D
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