Hogan on Olympus financials

Started Feb 16, 2013 | Discussions thread
Rick Baumhauer
Regular MemberPosts: 333
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Re: Hogan on Olympus financials
In reply to Thomas Kachadurian, Feb 17, 2013

Thomas Kachadurian wrote:

Rick Baumhauer wrote:

How to fix an entire industry that is losing money? Quite a trick.

Not really. If they stopped being more concerned about 14 year-old girls inJapan and made cameras for photographers in rest of the world they could make plenty of money.

They are counting on making money on fashions and upgrades rather than listening to what people want. In the dpr interview with Panasonic the execs sounded surprised and still getting used to facts about the business that we all knew 3 years ago.

Olympus just insisted they are still going to make dslrs, when they haven't been a significant player, ever.

Look at the ridiculous EOS M.

Hubris is a powerful sauce and the Japanese camera business is swimming in it

Tom

www.kachadurian.com
Call me crazy. I happen to like photos of cats.

But is that something that is possible in these companies? They are so fundamentally Japanese in outlook - the home market is always the first thought, and they have somehow never gotten the message from the Japanese automakers that it is necessary to tailor products specifically for North America, for Europe, etc.

It seems that the best hope for profitability is to pare way back on models and essentially abandon the low end, but none of them seem to have the guts to bow out of any part of the market. It's like the entire industry is angling to eventually be bailed out by the Japanese government (something it has shown the willingness to do in the past, especially in key industries that are a point of national pride).

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