From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
ravduc
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Re: No matter what the future holds....
In reply to SirSeth, Feb 17, 2013

Olympus needs to make money, as many of you have mentioned, but reputation is an important factor as well. Maintaining their reputation with former and new customers is as important in the long term as making money now. They have other immediate means of making money (ex. medical). Olympus Imaging has a long tradition of making excellent products and they, I am sure, do not want to let their customers down. It's not only a question of money, but also of reputation and pride in what they do. Imho this is what they have been saying in the last week. They need to take care of their four thirds customers.

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