From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
Craig from Nevada
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Re: Cost accounting and reality.
In reply to John King, Feb 16, 2013

John King wrote:

Craig from Nevada wrote:

Lets assume world digital camera sales are above 115 million cameras

Let's assume Olympus has market share of about 10 percent or about sales of 11.5 million

Lets assume Olympus Imaging loses $170 million this year on cameras only, but breaks even on lenses and accessories.

Olympus is losing almost $15 on each camera it sells.

Let's assume a ladder ... (very old joke about the chief financial controller and the managing director)

Sorry, but you would not even passthe first unit of cost accounting on that analysis ...

AND there are two units in that subject that you have to pass in order to obtain a professionally recognised accounting qualification ...


Bird Control Officers on active service.

LOL, John

I am an economist, not an accountant.

It was just for illustrative purposes to highlight the depth of the problem.   $170 million is a pretty steep loss.

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