From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
Craig from Nevada
Contributing MemberPosts: 690Gear list
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Re: Don't forget reality.
In reply to rovingtim, Feb 16, 2013

Lets assume world digital camera sales  are above 115 million cameras

Let's assume Olympus has market share of about 10 percent or about sales of 11.5 million

Lets assume Olympus Imaging loses $170 million this year on cameras only, but breaks even on lenses and accessories.

Olympus is losing almost $15 on each camera it sells.

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