Are you concerned about Nikon longterm?

Started Feb 7, 2013 | Discussions thread
CFynn
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Re: Are you concerned about Nikon longterm?
In reply to Rich42, Feb 16, 2013

Rich42 wrote:

Nikon has several profitable product lines, not limited to their camera division.

Nikon say that in 2013 73.5% of their total sales will come from their Imaging group (cameras, camera lenses, camera accessories) - so all their other product lines (steppers, binoculars, rifle scopes, microscopes, etc ) are a fairly small part of the business and they are far less diversified than  the other major Japanese camera manufacturers.

It is true that their future will require careful charting and they have to fix some terrible customer-relation problems (because they will have to rely heavily on the professional and pro-sumer market as low end cameras are replaced by smartphones and consumers of that vast segment go away). But careful management is needed by any quality company.

Yes, Nikon need to improve their QC and service - and to communicate better. They once had a stellar reputation for quality and service - but this has really fallen recently and their main competitor seems to be doing better in this area.  I'm sure a large percentage of purchasers  choose Nikon because of the reputation Nikon built up over more than 50 years - and they can't afford to loose that.

They will survive.

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