What has happened to Nikon?

[Rant/] Thanks for highlighting one of the grammatical things that annoy me the most. Proper nouns like "Nikon" and "Canon" are singular not plural; these are individual companies' names and are the precise grammatical equivalent of individual people's names (note: legally, a company is treated as a person). Therefore it is correct to say "Nikon is ..." and incorrect to say "Nikon are ..." [/Rant]

Unlike many people, your grammar apparently improves when you are intoxicated.