From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
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And Still...
In reply to Craig from Nevada, Feb 15, 2013

...the haters will keep on hating. I swear, Olympus Corp. could release an explicit statement such as "By the end of 2013, we will unveil the E-7 DSLR"

and there would be people saying... "they mean some kind of mirrorless camera... or an adapter that will convert a m4/3 into a 'DLSR'... and 'E-7' is just a name they're going to use to help ease the transition..."

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Dr. Lecter

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