Olympus trys to Calm our fears once more

Started Feb 14, 2013 | Discussions thread
Abrak
Senior MemberPosts: 1,870
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Re: Hold on a minute
In reply to Marty4650, Feb 14, 2013

Marty4650 wrote:

Read this news story carefully:

http://www.dpreview.com/news/2013/02/13/Olympus-denies-ceasing-DSLR-production

It says two things:

  • Olympus denies it is ceasing production of DSLRs
  • Olympus lost $170 million last year on cameras and lenses

The renewed speculation about what Olympus is going to do with its camera division has almost certainly come about because of a presentation they gave to analysts at their results.

The slides show contains 2 bullet points on the imaging division

* Reduce personnel by 10% from March 2012

* Cut SG&A expenses 4bn YOY

There is then --> Further drastic reform is under review


The underlining is not mine it is Olympus's and it is the only planned action that is underlined in the presentation of the entire business.

And remember six months ago, Olympus was forecasting a profit for cameras and now it is forecasting a loss of 15% of sales. Anyway there is bound to be speculation about what 'drastic reform' of the business actually entails.

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