Olympus trys to Calm our fears once more

Started Feb 14, 2013 | Discussions thread
Marty4650
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In reply to alatchin, Feb 14, 2013

Read this news story carefully:

http://www.dpreview.com/news/2013/02/13/Olympus-denies-ceasing-DSLR-production

It says two things:

  • Olympus denies it is ceasing production of DSLRs
  • Olympus lost $170 million last year on cameras and lenses
The first statement doesn't mean there will be any new 4/3 cameras or lenses. It just means that the E5 will continue in production as long as anyone wants to buy one. And I don't imagine they will sell very many more E5s since they can be had at bargain prices used, as E5 owners switch to other brands or OM-Ds. Are there really many people left who want to spend $1700 for a nice camera with 2008 sensor technology?
The second statement is the one that is the most troubling. If Olympus lost $170 million last year, then they lost that money selling P&S cameras and M4/3 cameras and lenses, because this is pretty much all they sell nowadays.
I don't think 4/3 has a future, no matter what hints, promises and assurances Olympus makes about 4/3. They are in no financial position to revive a line that was losing money. But now I'm starting to worry about how long M4/3 can last if the imaging division keeps losing that much money each year.
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