As a huge Panasonic fan, I am quite disheartened by this interview:

Started Feb 12, 2013 | Discussions thread
chillgreg
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Re: As a huge Panasonic fan, I am quite disheartened by this interview:
In reply to sigala1, Feb 13, 2013

chillgreg wrote:

In case you haven't seen this tragedy:

http://www.dpreview.com/articles/1806874590/cp-2013-panasonic-interview

and my reply in the comments:

"Very sad. Sad that these old, tired Japanese executives are in of charge of young enthusiastic engineers, designers and artists.

Their 1970's mindset combined with spending all day poring over reports from bean-counters and market researchers, has mired them some place a looong way from the ultra-fast paced world that is 2013.

Little wonder that cameras, and Panasonic are amongst the most guilty here, are released in barely out of beta state, with critical design flaws both software and hardware.

Mobile phones have gone from 1.3MP plastic lensed junk to 8-18MP sapphire-crystal (a la Rolex etc) lenses and advanced BSI sensors with super advanced software and dedicated processing hardware, in just a handful of years.

Apart from a (measurable) improvement in noise and operational speed, how far have compact P&S cameras really come in the same time?

Not forgetting that most people never actually pay for their always-with-them and way good enough for instagram/facebook posting smartphone cameras.

This gentleman is sad proof that we may see major and serious changes in the camera market in the coming decade. With monoliths like google, Apple and Samsung sitting on billions each on cash reserves, the fast-going broke Fujis and Lumix divisions have a limited shelf life as independent companies.

Yes very sad, but can you recall seeing the Chief Executive, the big kahuna, of any major multinational corporation seeming so clueless, lost, despondent and utterly blank?"

What do you think?

High end cameras will always be a niche product. You and I may notice the noise and low DR of iPhone photos, but 95% of people only think its deficient because it doesn't have a zoom lens. (I must even add that the iPhone is on par with my first digital camera I bought in 2001 and at the time I thought it was fine.)

Because high-end cameras are niche, I don't see Google or Apple jumping in.

Google bought out Motorola's entire worldwide mobile phone division for $12.5 BILLION like going to the shops for milk...

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