Is there more to Kodak than just the photo business?

Started Feb 10, 2013 | Discussions thread
Doug Pardee
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Re: Is there more to Kodak than just the photo business?
In reply to hedwards, Feb 11, 2013

hedwards wrote:

they pretty much invented digital imaging and didn't get what they had. They just about ran their business into the ground trying to protect their film business, without realizing that digital had so much more potential.

On the contrary, by 2005 Kodak was the world's #1 manufacturer of digital cameras, but they saw that there was no ​financial future in it. From the consumer's point of view, one of the great things about digital photography is that the photos are basically free. And for Kodak's constituency of ordinary folk — not enthusiasts — the camera now comes free in the mobile phone. You can't make enough money off of "free" to run a company the size of Kodak.

So, in early 2005 Kodak's leadership chose to start getting out of the photography business. We can argue whether the printer business was the best alternative, and whether Kodak missed opportunities in online photo-sharing, but there clearly was no ready profit in the digital photography business. As almost every company currently in the digital photography business is finding out.

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