COME ONNNNNNNN NIKON!

Started 3 months ago | Discussion thread
malch
Veteran MemberPosts: 9,195
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Re: As an armchair corporate visionary . . .
In reply to MiraShootsNikon, 3 months ago

MiraShootsNikon wrote:

The question, then, is how to leverage the "serious tools for serious artists" approach for greater commercial success? I think the answer absolutely lies in creating an ecosystem for easy photographic sharing, publication, and distribution, but I disagree that Sony's model--integrating these features directly into the camera--is the best approach. The goal needs to be simple and straightforward: how does one get his or her photographs out of camera and on to the net as briskly and easily as possible? An eye-fi card and an iPad already answers that question for many Nikon shooters; but if Nikon were able to integrate WiFi straightforwardly and produce elegant mobile apps, all the better. The camera doesn't need to replace or integrate the phone and /or tablet, especially if Nikon is really pursuing the "serious artist" approach. But the more straightforward and trouble-free the camera's cooperation with these devices, the better.

I do understand your point but I think Sony have done a better job than you suggest.

I couldn't care less about social networking integration etc. even though that is a big deal for many consumers. Nor am I interested in controlling my camera from my smartphone -- that provided 5 mins of amusement but I don't suppose I'll ever use it again.

However, Sony did give me:

1. Upload to PC via WiFi. Much more useful to me than "upload to Facebook".

2. Some in-camera apps that really do belong in the camera. e.g Multi-frame noise reduction and a time lapse app. There's also an interesting (focus and exposure) bracketing app. The current execution of the latter falls short in my view, but I think they're progressing in the right direction.

Of course, Sony are far from perfect. They've done some stupid things too, IMO. For example, making the IR shutter remote mutually exclusive with bracketing. Duh!

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