If People want a Pentax FF so bad.. Go buy a 645d ??

Started Feb 9, 2013 | Discussions thread
Mr_Cynical
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Re: If People want a Pentax FF so bad.. Go buy a 645d ??
In reply to baldeagle21b, Feb 9, 2013

baldeagle21b wrote:

Because the unspoken adjective is "cheap". They want a cheap Ff camera. For some reason they think Pentax can and should deliver a cheaper FF camera than the others. Particularly in the US the lessons of the K01 and Q are clear. Pentax "enthusiasts" won't buy a product until it is reduced to the breakeven point. New product development is driven by profits. Ever wonder why new product development at Pentax is at a snails pace relative the the others? No technical reason, the Pentax faithful allow so little profit that the R&D budget is miniscule. Same story with lenses. That's the name of that tune.

Canon 50mm f1.8 - £81.34 / Pentax 50mm f1.8 - £219.00

Canon 85mm f1.8 - £299.00 / Pentax 77mm f1.8 - £829.00

The above are just a couple of examples but the same pattern is repeated across the range. Pentax's price problem is not down to unreasonable customers.

The reason the Q failed was that it offered compact camera IQ at entry level DSLR price. The K01 failed because it offered all the bulk and price of a midrange DSLR, but with several mirrorless downsides: no EVF (not even as an optional extra); using PDAF lenses with a CDAF system, etc.

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