Latest Fujifilm Quarterly Result Locked

Started Feb 5, 2013 | Discussions thread
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Bernie Ess
Veteran MemberPosts: 6,908Gear list
Re: Latest Fujifilm Quarterly Result
In reply to TThorne, Feb 7, 2013
You'd have thought this would have become abundantly clear when they developed the S series and watched Nikon run away with all those profits.

This was quite different. Because with the S system all there was was one single body, and an expensive one, bought form Nikon and modified then, including a (still expensive:) Super CCD sensor.. Now they sell the x100/ 100s with already a lens included. This camera has been a big seller for Fuji.

Their X-pro1/ E1 is a real system, people tend to buy several lenses with the body, grip, flashes. they will release 10+ lenses after 2 years (from the release of the x-Pro-1).

It is their big compact camera line that isn't finally going anywhere because competition is high, margins low, and the compact market is slowly dying.

Fuji probably knows all that, and they will react accordingly. Of all the mirrorless systems (m4/3 not included), the Fuji system is the most interesting.

So?

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