Sony RX1 - No EVF?????

Yeah..or probably they can squint and figure it out when they are on the beach :)...of course you can also add one of those ugly hoods...

Interestingly Amazon and the Sony store do not have photos of the back of the camera...

May be a coincidence (but I rarely see this with any other camera ...) or Somebody does not want to make it obvious that they forgot to add an EVF to a $3K camera ?

http://www.amazon.com/Sony-DSC-RX1-Cybershot-Full-frame-Digital/dp/B0097CXFCC/ref=sr_1_1?ie=UTF8&qid=1360105282&sr=8-1&keywords=rx1+sony

(Check Gallery)

http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198552921666487155&XID=O:sony%20rx1:dg_dsc_gglsrch:e&k_id=706630fa-e9d7-6b68-a265-000038b99698#gallery