PENTAX - Why Are They Interested in Extremes?

Started 3 months ago | Discussion thread
viking79
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Re: PENTAX - Why Are They Interested in Extremes?
In reply to aekn, 3 months ago

aekn wrote:

The latest PF interview with Pentax execs really has me shaking my head. How can they be so wishy washy on something that increasingly seems to be the future of digital (full frame), yet they're enthusiastic over such limited-use products as an outrageously priced 560mm lens, 360 degree panoramic camera, body cap lens, K-01, Q, etc.

It appears the only products that they really get excited over nowadays are the quirky products aimed at a very targeted audience, yet there's no passion for what would really sell.

What gives?

Full frame is not the future of digital, it is only one of many aspects.  Sony tried for years to sell a cheap full frame camera (A850) and it never sold that well, it came out like 3.5 years ago for $2000 US.

The presence of a cheap full frame solution is not the answer other than to keep defectors from leaving (but they already lost most of those people 2 years ago).  Sony didn't start selling a lot of full frames until the popularity of the NEX system took off and it shows people are willing to pay $2800 for a compact RX1 full frame, but not $2000 for a very high quality DSLR full frame.

My point is if Pentax releases a full frame camera there is no guarantee it will sell to anyone but a few Pentax die hard fans.  It has to be better than the Canon and Nikon D600 and 6D or offer something those don't.  If I were a disinterested 3rd party looking to buy a D600, 6D, or theoretical K-1, the K-1 better have improved focus system, weather sealing, compact size, or something to give it that edge, otherwise it will be hard for Pentax to sell very many.

Eric

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