Canon interview: the end of the DX pro line

Started Feb 2, 2013 | Discussions thread
Forum ProPosts: 11,131
Re: like I have been saying for the past year
In reply to coudet, Feb 4, 2013

coudet wrote:

jfriend00 wrote:

I'll bet that a 24MP, 8fps $1500 D400 with great AF and great build would outsell the D800 by a lot.

It would, but the question is whether it would outsell a similarly priced FF camera? Because that's where D600 moved in.

That's not my point.  A D400 is a completely different camera than the D600 - serves pretty different market needs.  My point was that if the D800 is a big enough market for Nikon to make a camera for that segment, then the D400 is even larger - plenty big to justify making a camera for.

The D400 would just serve so many more needs to so many more people. 24MP is plenty for most people. The top DX sensor performance is more than most people need. The faster speed serves all the sports/action markets (where the D800 isn't very good at all). The less expensive body and lenses means that sooo many more people can afford a a $1500 D400 than a $3000 D800 and so on... I'll bet it would outsell the D800.

I understand your argument, but my argument is the one I always made - average user is not a sports shooter.

I'm not talking about the average user.  The average user buys the D3200 and D5200.  I'm talking about a segment of the market that is probably larger than those who buy a D800 who share some of these characteristics:

  • Willing to spend up to $1500-$1800 for a body.
  • May already have DX lenses they wish to use
  • Value the reach of DX
  • Want a top end camera in their price range
  • Like to shoot action (great AF, 8fps)
For a variety of reasons, a D600 + lenses isn't the right solution for this buyer either.  Compared to a D400, the D600 has less AF, less fps, less build, less reach and both body and lenses cost more.  The ONLY thing a D600 does better is high ISO.  If you don't regularly shoot above ISO 3200, a D400 is a lot more camera than a D600 for even less money.  That's why DX exists.  It offers you this value.  Not only do you save money, but you get so much more features for your money.
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