So what is the truth, Fuji?

Started Feb 1, 2013 | Discussions thread
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sgoldswo Senior Member • Posts: 5,536
Re: So what is the truth, Fuji?

TThorne wrote:

sgoldswo wrote:

I don't agree on the 23mm - I think delaying that is good business. Personally I would have preferred a F2 lens anyway.

You prefer slower (you know you can stop a 1.4 lens down to f/2) or are you just assuming an f/2 lens would be a pancake? Not saying it would or wouldn't be, but remember that a good portion of the X100 lens is actually fitted in the body, so not necessarily a pancake.

Also, depends on what you think "good business" is. I am sure there are people who will not buy into the system because of that particular lens option, or lack thereof. That is bad business. Returning loyalty, or in this case not doing so with early adopters of the system cameras is bad business. The only purpose it serves is greed, which is not always good business. I'd have bought both, personally, so it wouldn't matter and Fuji would get their lousy money anyway.

To further elaborate. Look at Canon, Nikon, Sony, Olympus, Panasonic... They know that good business means selling system cameras and all the lenses that follow. They don't hurt their system sales by holding back lenses people are really wanting badly in favor of some fixed lens camera. That is along the lines of what hurt Fuji in the past with the S Series. They went with Nikon mounts and let Nikon make all the money on the lens sales.

The UWA and portrait lens are very disapointing though.


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A lie gets halfway around the world before the truth has a chance to get its pants on. - Sir Winston Churchill

To be clear, I would prefer a 35 which is ultra sharp wide open but a little slower. A summicron not a summilux if you will.

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