Poll: Is intelligent/ programmable Auto ISO an important feature for future FW updates?

Bernie Ess wrote:

After aperture priority and half automatic modes became standard (long long ago), flexible Auto-ISO is the last step to get rid of the film heritage. With film you are bound to one sensitivity till the film roll was full. In digital photography you are not. You can change from frame to frame, according to the circumstances.

When light is even and constand (and bright), one doesn't really need Auto ISO. However when walking or trekking, or shooting street, light situations can change continually (like walking from sun to shade and back again). It can also happen that you have not much time for every shot, and have to react quickly. This will result in pictures that have low ISO (= high quality), but too long shutter time, because you didn't have enough time to change ISO quickly, or pictures in bright light made with ISO800 or higher, and unnecessarily short shutter times, for the same reason.

Only programmable auto ISO makes sure that for every shot the camera selects the lowest possible ISO (without risking camera shake or motion blur, according to your pre-set manimum shutter time), and that you can simply forget about ISO. In the other case you have to think constantly of setting and resetting ISO to adapt.

It is an easy fix, just a few lines of code, and Fuji should add it quickly. Where is the best Fuji adress to write this complaint to?

regards

Bernie

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'All the technique in the world doesn’t compensate for the inability to notice.' (Elliot Erwitt)