Canon CEO: Semi-Pro APSC DSLRs are following the Dodo ...

And as a result, that probably makes FF "worth it" to the semi-pro.

At some point, Pentax will have to respond w/ a FF body.  The D600 could be had for $1400 if you sold the lens off in their kit successfully. The K5-ii is $1300 for arguably similar specs (the D600 is basically FF in a D7000 body which competed well against the K-5).

If nothing else, the lowered FF price point is putting a dent in Pentax's pricing plans if the $2400 rumor of a FF body are true.

So when is the next big show?  CP+ has come and passed w/ no new body announcement as others predicted