Conceptual creativity can be a superiorly effective Marketing tool.

This was made by Microsoft Portugal, to promote the "simplicity" of its new Windows8 OS.

It's called: "A little demonstration"

http://www.youtube.com/watch?v=RVycAaa7-q8&feature=player_embedded

Never mind it being in Portuguese. It is easy to understand by any-language speaking person and I'll help you with some pointers.

Initial frame: "Is Windows 8 that simple?"

In the initial exchange the store clerk asks the customer if needs a demonstration. The customer says yes. The clerk tells him he's going to get the relevant, specialized assistant.

From there onwards "demonstrations" issue.

See it up to the the very final.

Then,

(Spoiler alert!... see the video first and come back for the translation below)

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Slide card separators read: "Simple.", "Easy.", "Intuitive." ---> Logo --> "You're all invited."

The customer: "How much memory is needed to run this new version of Windows?

The "assistant": "...Eerrrr...Wait a bit. I'll get my colleague so she can answer that particular question..."

The "new assistant": "Good afternoon, I was told you need some help?...What was the question then?"

PK

--
“Loose praise may feed my ego but constructive criticism advances my skills”
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