OK, the Canon CEO spills the beans.

TCO is much higher for fullframe, what enthusiast hobbyist, that has maybe a family to support, is going to be able to justify those kind of prices? Even if you are a single urban professional in the upper income segment, you are going to think at least twice before blowing that kind of money on just a hobby.

I was considering Fullframe, but calculate as I would I was always ending up at 3500€ for the starter package. That is way to much, and I just walked away from it.

Edit: shortened title.