Advertisers, why don't they treat us like grown-ups?

Started Jan 30, 2013 | Discussions thread
Aleo Veuliah
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Re: Advertisers, why don't they treat us like grown-ups?
In reply to Trevor Carpenter, Jan 31, 2013

Trevor Carpenter wrote:

Lovely bit of advertising telling us nothing in this Olympus newsletter that's just come to my in box

This is the description of the new 75-300

  • More zoom power, smaller size
  • Autofocuses faster - never miss a shot
  • Stabilized in the PEN body for even sharper pictures

At first I thought it was a comparison with the Mk1 but from what I have read on this forum that isn’t right

So it would be nice if Olympus, sorry the advertising agency, added “than what” to every line

  • More zoom power (than what), smaller size (than what)
  • Autofocuses faster (than what) - never miss a shot
  • Stabilized in the PEN body for even sharper pictures (than what)

Why can’t advertisers give us facts

Of course they could have included much less of a rip-off. I suspect that could have even been a good selling slogan

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