Advertisers, why don't they treat us like grown-ups?

Started Jan 30, 2013 | Discussions thread
clengman
Senior MemberPosts: 1,297Gear list
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Re: Advertisers, why don't they treat us like grown-ups?
In reply to Trevor Carpenter, Jan 31, 2013

Lovely bit of advertising telling us nothing in this Olympus newsletter that's just come to my in box

This is the description of the new 75-300

  • More zoom power, smaller size
  • Autofocuses faster - never miss a shot
  • Stabilized in the PEN body for even sharper pictures

At first I thought it was a comparison with the Mk1 but from what I have read on this forum that isn’t right

So it would be nice if Olympus, sorry the advertising agency, added “than what” to every line

  • More zoom power (than what), smaller size (than what)
  • Autofocuses faster (than what) - never miss a shot
  • Stabilized in the PEN body for even sharper pictures (than what)

Why can’t advertisers give us facts

Of course they could have included much less of a rip-off. I suspect that could have even been a good selling slogan

-- hide signature --

You actually open those emails? They go straight to my junk box.

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Olympus PEN E-PL1 Olympus M.Zuiko Digital ED 14-42mm 1:3.5-5.6 Olympus M.Zuiko Digital ED 40-150mm 1:4-5.6 Rokinon 7.5mm 1:3.5 UMC Fisheye CS +4 more
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