Advertisers, why don't they treat us like grown-ups?

Started Jan 30, 2013 | Discussions thread
Lights
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Re: Advertisers, why don't they treat us like grown-ups?
In reply to Trevor Carpenter, Jan 31, 2013

I took a class in advertising a long while back, and found that 'basic' advertising is directed toward a fourth grade (US primary school) level of comprehension. I don't think it's changed much from the ads I see

And the trouble is we all have that inner child (the fourth grader)...we have got to say no to our inner child sometimes...stop spoiling them.

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