When you are happy and you know it clap your hands

Niche players like Ricoh should remember that sharing roadmaps is a plus for them, since they are not mainstream producers. It helps in maintaining customer relationship.

At the same way, they should carefully look at some forums like l-camera-forum, it is one of the best way to build a relationship with their customers.

They really need to "go out of their offices and walk together" with their customers in order to understand better the communcation issues.