X series ISO Inflation

First, Fuji likes to Fudge numbers, always did. The first SupperCCD cameras even had a sticker boldly stating twice of the actual megapixels because Fudge up-sampled the images and were trying to convince us the honeycom up-sampling feels like the real thing... so I wouldn't be surprised if the ISO display is a bit fudged as well so a direct ISO noise comparisons will favor Fudge (Fuji).

But then I also know the real ISO number is a fudge factor by itself especially when a base ISO is considered. The real ISO value is never a nice number so they round it down to whole numbers. Maybe Fudge simply rounds down 350 and displays it as 200.

I also find the claims of x-trans sharpness/resolution being as good as full frame etc, being just Fudge PR., If we compare it to a wonky DSLR, then yes, but all it takes is to get a good FF DSLR to see it isn't so.

I think Fudge should just stop making those claims and let the camera speak for itself, because it can easily stand on its legs without any of the "as good as", "better than" nonsense. By the Fudge claims and numbers the X100 and Xpro1 AF should be by now also fastest in the world after all of the firmware updates. Yet it isn't so. I wonder how the x100s really feels - because the lock focus number Fudge produced from their hat is just ridiculously low.