RX100 design--what sense does it make?

So sony decides to make a groundbreaking P&S camera but they design it like a cheap $30 walmart camera?  Buttonless and "sleek"--maybe casual trendy slackers at starbucks care about such things.  Do people spending $700 on a tiny camera care about "style" which is 100% subjective anyway?  Why would it not have maximum ergonomics, with proper grip shape and material, correct manual controls & touchscreen, etc., etc.?

IMO sony understands nothing about usability but far more about some ridiculous style ideas they think appeal to people.  Personally I find RX100 quite ugly.  Manufacturers should fire their entire marketing departments and hire actual product designers interested in human-usable interfaces instead of apple-copycat enthusiasts.