Nikon Suicide or Not?

Started Jan 19, 2013 | Discussions thread
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Art Jacks Senior Member • Posts: 2,155
Re: One company did take your advice...

Money talks, at the end of the day that is what any business is all about, generating money ! On a personal level as a UK OAP I could not afford to be as productive if I was using film,  I had a full B&W darkroom, sent hours producing prints, sometimes multiple copies as I strived to get the shading/contrast etc as I wanted, now I am able to make all my adjustments before committing anything to paper, digital has allowed me to explore the areas of print production that would have been impossible in the film days. To survive companies have to continually move forward in he direction the market is moving, in my opinion the biggest threat to all camera manufacturers is the here today gone tomorrow mentality of today's main image makers, the Facebook etc user when an image will be important for the proverbial  '15 ' minutes and forgotton shortly afterwards.

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