Nikon tacky advertising in canada

Started Jan 10, 2013 | Discussions thread
Banger
Contributing MemberPosts: 575Gear list
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Re: Nikon tacky advertising in canada
In reply to Jon Stock, Jan 10, 2013

Interesting, I think it shows Nikon are running scared, because the E-M5 IQ quality, and build quality, and cracker lenses (also Panansonic), are what the vast majority of users want. Despite their negative advertising nobody wants to carry a brick around on a daily basis and certainly not on a trek. And what's worse is they have no real answer to the mirrorless camera technology advance. Sensor technology improvements will result in no FF advantage whatsoever for 99% of users.

In fact, unfortunately they don't even have a sound strategy to offer mirrorles technology, because they have hitched their future to the DSLR, with monstrous lenses and FF bodies which nobody (except in a studio), wants to carry on a daily basis.

Nikon is being defensive and their advertising is a reflection of this, I suspect there is a lot of soul searching going on in the Nikon (and Canon) camps.

Watch this space ....the next 24 months will be very interesting.

Rgds, Rob

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