Why not an X-Pro 1s/ X-E1s

Started Jan 6, 2013 | Discussions thread
Camp
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Re: Why not an X-Pro 1s/ X-E1s
In reply to Mr Gadget, Jan 6, 2013

Mr Gadget wrote:

From what I can gather from the X100s press release from a hardware stand point the basic changes are the new Xtrans CMOS II sensor that incorporates PDAF sensors on chip and a new EXR Processor II. I would guess that both would have the same pad outs and chip size as the current shipping hardware. Even if they are different, all it would take would be a fairly simple circuit board change to create "s" versions of both the X-Pro and XE cameras.

The software has already been worked out with the X100s. It seems like an easy low cost update that could be brought to market quickly which would have a major positive market impact. The changes that we see in the X100s suggest that FujiFilm may indeed be listening to their customer base, it would make sense to move these improvements to the rest of the line as quickly as possible.

Why wouldn't FujiFilm want to do this?

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Conrad --------------------------------------------------- Show Low, Arizona

They will.

The answer is less about "being able to upgrade the X-Pro1, X-E1" now and more about sticking to an existing product roadmap for sales and marketing reasons.  Fuji will still sell X-Pro1's and X-E1's even with the X100s on the market.  Customers who want interchangeable lenses and need a camera now will support the current life cycle of the X-Pro1 and X-E1 while the X100s will steal the limelight for the next several months in terms of marketing and PR.

When that cycle begins to wind down it will be time to market an updated X-Pro1 later followed by an X-E1 upgrade.

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Fujifilm X100S
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