X100S press release! Enjoy

That Fujifilm decided to put in the useless filter function on the X100s.   While you dont have to use these gimmicks, it really belies the serious nature of this wonderful camera.  Amazing that someone with clout could not override what is clearly a marketing move.

Also available on the X100S is the Advanced Filter function; users can choose from 8 different artistic effects which can be previewed on the LCD screen:

Pop Colour - great for boosting contrast and colour saturation

Toy Camera - create shaded borders as if you were taking a photo on a toy camera

Miniature - adds top and bottom blur for a diorama or miniature effect

Dynamic Tone - create a fantasy effect by dynamically-modulated tonal reproduction

Partial Colour – highlights one colour and leaves the rest of the image in black and white (choose from red, orange, yellow, green, blue or purple)

High Key - enhances brightness and reduces contrast to lighten tonal reproduction

Low Key – create uniformly dark tones with few areas of emphasised highlights.

Soft Focus – blurs the focus of the image edges to create a softer effect

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