Absolutely baffling menu layout on OM-D

gtravis wrote:

The E-M5 menu layout has got to be the most ad-hoc interface I've seen on a piece of consumer electronics this side of a Yaesu radio.

For example:

1. The FIRST item in the menu, under "shooting menu 1" is "Card Setup." Why? Because the most important thing I do before taking any picture is format my memory card? Why isn't this option under the Setup menu?

2. Why aren't all of the items under the "Custom -> utility" menu under the Setup menu instead?

3. Why have a "shooting menu 1" and "shooting menu 2" page(s)? Why not just a "shooting menu" page that scrolls, like Custom does?

I realize that the manuals have been printed and the chances of future firmware that addresses these inconsistencies is zero. But I gotta vent.