Latest rumor from Sony Alpha rumors - A/E FF Mirrorless

"Their new f.f. small camera is a prime example of over priced. The masses aren't going to pay for a non interchange lens camera that cost as much as their flagship. That's very stupid on Sony's part. I don't know who's in charge of Sony's marketing department, but they need to fire him or her".

Yes the price of the RX-1 is high (exactly the same price as the A-99 body), but it comes with a top quality 35mm F2.0 Zeiss lens! And as everyone knows Zeiss lenses are good but very expensive. So if you think that you are getting a camera that actually has equal, or better, photo quality than the A-99 with a top quality Zeiss lens attached plus you can fit it in your pocket then the price is not that bad.