Where to spend money in 2013?

I'm searching for thoughts on where hobby photographers see the best value, the best bang for the buck in 2013.

Is it buying a new camera, upgrading lenses, or some other equipment?   Or how about spending that same cash on travel?  For the price of the current cool camera bodies, a trip to a foreign country, national parks, Iceland or what ever floats your boat.

I would love to hear what other folks, from newbie photographers to the greybeards, are planning for the new year?  All comments welcome, even if you think I'm crazy.