Why is Panasonic launching TEN compact cameras in January?

Started Dec 29, 2012 | Discussions thread
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Airless
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Why is Panasonic launching TEN compact cameras in January?
Dec 29, 2012

http://www.43rumors.com/

What is the economic justification for producing a laundry list of mostly indistinguishable camera models? Why not just two or at most three? Not every single type of camera needs to be iterated every year either. And we already know that more compacts are probably coming in late summer/early fall.Surely it would be much more cost-effective for them to make fewer models, at $100, $200. $300 price points or something like that, and then they could focus their energies on making those models better without worrying about ten different ones. It just seems like way way too many products with not enough differentiation. And obviously it's not just Panasonic but all the camera companies that do this. And for the most part they don't seem to be doing too well financially. Is there any solid rationale for this approach or are they all just being stupid?

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