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Re: DK on the a99
In reply to phiri,
5 months ago
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phiri wrote:
Michaels7 wrote:
phiri wrote:
Dave Oddie wrote:
In the footnote he says:
"Like it or not, the Alpha 99 is actually competing with the 6D and D600, and it does not matter to the market that some aspects of its construction and specification are closer to 5D MkIII ‘build’. Sony is doing something in enthusiast-level photography right now that it has done well in the past in television and audio, positioning its pricing as a premium consumer brand. The DSC-RX1 specification and pricing tells you everything you need to know about how Sony sees the market."
That is a matter of opinion and in mine he's wrong there. It's precisely these things that are going to determine price of cameras more and more form now on. Not the sensor or number of pixels.
You want features the A99 has such as articulated screen and in-body stabilisation that a D600 lacks? Don't expect them for free. The underlined text reminds me of the Nikon 3200 v A77 comments we saw on this forum.
I am not saying the A99 price is right but its features are worth a premium over a camera with a similar sensor that lacks them.
While you are right that the a99 has to be compared to the D800 and 5DMKIII, however the perception in the real world is different. Look at all these comparisons between the D600 and a99. It has been even done here so many times. The problem with Sony was the timing of the release of the camera. It should have been released much earlier so as to be well positioned. So DK is right in that regard. Some may know better, but the general practice has been to compare the a99 with D600. If it was not the case, the price argumnet would not have held water.
Perception vs reality. While the perception is the A99 should be priced near or close to the D600. The reality is, it's a professional camera that's geared towards the D800 and 5D III. People in the real world, often don't understand reality either. Often times, their arguments have less to do with needs, instead it equates to wants which don't equate to common sense. But I do agree that timing is the sole factor. DK's argument had more to do with the branding on the orange ring where he summed that up as being a semi-pro camera. He didn't use just one point to conclude why it's a semi pro camera.
People should not hang a lot on the categorisation of the camera. Many high end aps-c cameras including all these entry FF and beyond can be adequately used as professional cameras. But when it comes perception vs reality, perception is always key in marketing. If people dont perceive Sony a99 as high end or the brand as great, not many are going to give it a chance. without giving it a chance, they will have a different sort of reality and that is a problem.
Of course most cameras can be used as professional cameras. I've used my Minolta 7D for professional use for several years. But that isn't the point here. Perception in marketing is often geared to those that don't know any better. Kind of like, I can convince you to buy that Coke because you need it.
When you take away all of that perception marketing that many fabricate in their own mind when looking at the lower D600 for example, the A99 IS a professional camera. It's a professional camera that has taken a different approach and direction compared to the similar cameras. This isn't about categorizing. Although many do it.
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