Interchangeable lens camera market shares in Japan

Started Dec 28, 2012 | Discussions thread
ForumParentFirstPreviousNextNext unread
Flat view
photo nuts
Senior MemberPosts: 1,364Gear list
Like?
Interchangeable lens camera market shares in Japan
Dec 28, 2012

Latest market share figures for 2012 from BCNRanking: see here 

MILC:

#1 Olympus: 29.8% (36.6% in 2011)

#2 Panasonic 23.6% (29.3% in 2011)

#3 Sony 20.0% (27.3% in 2011)

#4 Nikon 14.3%

#5 Pentax 9.4%

#6 Canon 2.1%

Looks like the top 3 in 2011 ceded market shares to Nikon and Pentax in 2012. Nikon J1 was wildy successful in the first half of 2012 due to heavy discounting. If Canon had decent AF performance, more lens choices and more camera choices with their MILC offerings, they would have done better.

DSLR:

#1 Canon 52.9% (46.3% in 2011)

#2 Nikon 34.8% (39.2% in 2011)

#3 Sony ?

#4 Pentax ? (7.5% in 2011)

Looks like Nikon's hard promotion and heavy discounting efforts for their DSLRs did not gain them very much in 2012 within Japan. As a matter of fact, they lost even more DSLR market shares to Canon in 2012 than 2011. Canon's 5D2 and 5D3 accounted for 3.9% market shares while Nikon's D800 and D600 merely earned 2.3%.

Overall market shares for all interchangeable lens cameras in Japan:

#1 Canon (28.6%) (39.1% in 2010 before the MILC age)

#2 Nikon (25.0%) (31.3% in 2010)

#3 Olympus (14.3%)

#4 Sony (13.3%)

#5 Panasonic (11.3%) (8.7% in 2010)

In Japan, MILCs are very popular. It'll be interesting what the worldwide market shares for 2012 will be.

Canon EOS 5D Mark II Canon EOS 5D Mark III Nikon 1 J1 Nikon D600 Nikon D800
If you believe there are incorrect tags, please send us this post using our feedback form.
ForumParentFirstPreviousNextNext unread
Flat view
ForumParentFirstPreviousNextNext unread
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow