Why are 5X7 photos such a ripoff in the US?
Re: Why are 5X7 photos such a ripoff in the US?
In the US, 5x7's are, and have always been considered 'enlargements' and priced accordingly vs. 4x6's which is the standard d & p output size since the 70's (3.5 x 5 before that, and 3.5 x 3.5 or 3.5 x 4.5 for non 35mm negative films.) 4x6's are made on dedicated "4X" super high speed printers at high volumes on either 4" or 6" paper allowing super low production costs not available at the volumes of "5X" orders and "5X' equipment abilities. Prices for 5x7's at retail while you wait (kiosk) have risen from under 99 cents to now quite often over $ 2.00, and they can only to rise further as consumers shy away from hard copy imaging in favor of screens (tablets, etc.) Retailers are left wit no options but to raise prices amid falling demand to cover the costs, or alternatively, to drop their on-site photo print production as we see even 4x's rise in price from what was common to find prints at under $ .10 to now often over $ .20.