Why are 5X7 photos such a ripoff in the US?

Started Dec 17, 2012 | Discussions thread
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konradsa
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Why are 5X7 photos such a ripoff in the US?
Dec 17, 2012

I was ordering some photos for my Mom online today, and at a online photo printing service in Germany, the prices are as follows: 4x6 9c (Euro), 5x7 14c. (If you order over 100, the cost drops to 8c and 13c, respectively.) These prices already include 20% VAT. Converting the prices to USD without VAT, I get 10c and 16c (rouded up).
Now looking at the Snapfish pricing: 9c for 4X6 but 79c for 5x7. Shutterfly 15c for 4x6 and 99c for 5x7. Even Costco is 49c for 5x7 prints, and that's considered a tremendous deal here.
So why are we getting ripped off so much here in the US for the larger sized prints? Shouldn't they only cost marginally more than a 4x6 print?

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