Future of Sony

Started Dec 4, 2012 | Discussions thread
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lloyd007
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Future of Sony
Dec 4, 2012

With the SAR  news that Sony is scrapping their FF plans for something completely different, what do you predict from the company (either wishful thinking or what you think will be reality). Here's my thoughts.

1. NEX FF is coming to a non videocamera body.

2. Native A-mount will be phased out, all new lenses will be either NEX mount or modular if possible. This would mean that the new 70-200/2.8 comes with a spacer ring that allows one to use it on both kinds of body out of the box.

3. SLT is going away much quicker than originally planned.

4. Sony is working doubletime on better on sensor phase detection.

5. All future FF Sony interchangeable lens cameras are native E-mount, 'A' mount designated cameras are chunkier and built like current SLT's while the NEX line continues its own design aesthetic. APS-C native A mount cams are relegated to the entry level where it is not economical to include a spacer.

6. Sony Cybershot FF cams gain 'flavors' rather than straight upgrades i.e. we see an RX1w with a 24/2.0 and an RX1l with a 50/1.4 or something like that. At the most ambitious we see a collapsible slow longer lens like a 100/4 or a tri focal like the Leica Tri-Elmar lenses. Refreshes take 2-3 years when the electronics side has clearly advanced.

7. Sony cameras are more and more ergonomically and functionally geared towards hybridized stills / video shooting in a blend rather than focusing on one or another (well aside from their high end videocams.

Sony RX1
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