From engaged enthusiasts to plain gullible.

Started Dec 1, 2012 | Discussions thread
Rick Knepper
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In reply to PhotoKhan, Dec 1, 2012

PhotoKhan wrote:

Just read this:

http://www.lenstip.com/358.11-Lens_review-Canon_EF_24-70_mm_f_2.8L_II_USM_Summary.html

The "Cons" list is in tune with the shortcomings also noted by "Photozone.de":

These would be kind of acceptable:

  • lateral chromatic aberration corrected in a worse way than that of the rivals
  • huge vignetting on full frame,
  • weak performance against bright light

If it it was not for this:

  • exorbitant price.

If the idea is to have under-performance at exorbitant prices, we already have Leica and their "M" cameras, than you very much, Canon.

Has our collective fondness for the empowering digital gave to our photography making us an easy mark for predatory commerce?

...I guess someone at Canon went: "Hey, give them new versions of old lenses and they will pay anything.

2300$ for a standard range f/2.8 zoom lens with such limitations...?....Really...!?

The projected sales in the product-life cycle for a new lens in our days is multiple, multiple times that of a model launched back in 2002.

Even if design and production costs have marginally or moderately increased (...they can't have rocketed because the basic design and manufacture processes are evolutions, not radical departures from previous processes...), establishing such an huge mark-up for a new version of a sub-performing product can only be accounted to pure greed and the knowledge that the target market will be gullible enough to pay for it, no matter what.

Shame on Canon. Shame on us.

PK

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Rick Knepper, photographer, non-professional, shooting for pleasure, check my profile for gear list and philosophy.

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