From engaged enthusiasts to plain gullible.

Started Dec 1, 2012 | Discussions thread
jayrandomer
Contributing MemberPosts: 626
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Re: From engaged enthusiasts to plain gullible.
In reply to PhotoKhan, Dec 1, 2012

The projected sales in the product-life cycle for a new lens in our days is multiple, multiple times that of a model launched back in 2002.

Even if design and production costs have marginally or moderately increased (...they can't have rocketed because the basic design and manufacture processes are evolutions, not radical departures from previous processes...), establishing such an huge mark-up for a new version of a sub-performing product can only be accounted to pure greed and the knowledge that the target market will be gullible enough to pay for it, no matter what.

Shame on Canon. Shame on us.

I can't argue about your conclusion that it's overpriced, but I don't quite get why "pure greed" is always the conclusion when something comes out more expensive than we want it to be.  Canon isn't a not-for-profit camera collective, it's a company that is expected to pay its employees and make a profit for its investors.  I suspect the price is high to recoup the development expenses and provide for enough returns to justify those expenses in the first place.

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