D600's significant price drop and Nikon's FF policy...

Started 6 months ago | Discussion thread
Leif Goodwin
Contributing MemberPosts: 833
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Re: False premise
In reply to Theodoros Fotometria, 6 months ago

Theodoros Fotometria wrote:

Leif Goodwin wrote:

Theodoros Fotometria wrote:

I believe that if a version of D800 with D4 sensor would hit the market, it would outsale any other FX body that is currently in production at Sendai, why don't they do it then...? IMO they are judging (correctly) that such a camera would cannibalize D4 in return, maybe even more than D700 did with D3

A company has to limit the number of products it makes, in order to sell enough of each to recoup research and development costs, assuming they want to sell it at a reasonable price.

A D800 with a D4 sensor would cannibalise D800 sales. It would require new hardware (albeit not the while camera, just the DSP bit) and firmware, and probably would reduce overall profits. and a D600 does have the appeal that it provides an upgrade path for DX users, whereas the D4 does not. Plus the D600 does everything most people want in terms of the sensor.

You obviously confuse "number of products" with "number of models" in a line... It's like in car industry, a different engine on the same model does not require a new production line, a same engine, on a different model does! There is no new models required for Nikon nor new "engines" neither any new production lines or personnel for that matter... There is no "cannibalizing" in between same models produced in the same production line either, it's the total numbers out of production that you care. Mind you that I do have a British degree in Mech&Prod engineering.

No I don't confuse product with model. That is why I said "albeit not the whole camera". It is not an entirely new product, but there is still plenty of work to do, and that was my point. You would cannibalise sales in the sense that rather than one D800 selling 1 million units, you would have a D800 selling 500,000 units, and a D800+ selling 500,000 units. So you get the same sales, but less profits due to a) extra development costs b) extra marketing and distribution costs.

The D4 is a sports and action camera, with fast AF, high FPS and solid build. The lower pixel count sensor means that it can achieve a high frame rate. A D800 with D4 sensor would not be a D4 substitute unless they increased the frame rate, in which case it wouild cannibalise D4 sales.

Who says different...? The D800 in return is a slow camera with lesser construction, putting the sensor in D4 would A. Make up D4 losses, B. Make the D800 sensor faster with more buffer... & rigidity... There are some pros out there that don't need all this D4 speed... Not all pros do sports...

Personally I don't agree but neither of us can prove our arguments. But that won't stop you posting more threads about your own personal wants, needs, desires, whatever.

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