D600's significant price drop and Nikon's FF policy...

Started 6 months ago | Discussion thread
Tord S Eriksson
Contributing MemberPosts: 930
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Re: False premise
In reply to Theodoros Fotometria, 6 months ago

Theodoros Fotometria wrote:

eNo wrote:

(snip)

Thom Hogan seems to think the drop in D600 price results from a low demand vs. supply situation (as you also suggest), and that being a time tested principle, I'm prone to agree. It's also possible that Nikon intended all along to price the D600 south of $2K USD, and the initial markup was an effort to glean the exhuberant early adopter dollars.

No intelligent company goes for short term profit..., it's long term were the "big bucks" are..., there is a limit to what early consumers are prepared to spend as extra..., if that extra proves too much, is not good at all in the long term...

I think that is exactly the reason why the price dropped - as the factory geared up, production rose slowly, but surely, and after the usual production problems (there is always something that pops up) they now have a steady flow. Steady flow means time to maximize profits, and that can mean stepping up production again, while lower the prices, to maximize the number of customers. The alternative is to minimize production cost, maybe by reducing the production rate. I bet the D90 is in that division by now, a very stable product, with very few upgrades planned. When it stops selling it will be dropped, quietly.

Pentax have slashed to price of the K-01, to about $300, just to regain some of the money invested in this ugly duckling, while the K-30 has borrowed almost everything from the K-5, the latter has been replaced by the K-5 II, which is a K-5 with turbo (better in every respect, not least noise-wise)! No old versions still in production, their models change like car models from Detroit, that is, almost annually!

Nikon must also be delighted in the fact that Canon seems to be a bit slow out of the starting blocks with their 6D ...

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tord (at) mindless (dot) com

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