D600's significant price drop and Nikon's FF policy...

I think that its quite evident from the D700/D300 days for an FX camera to cost around 50% higher than its DX counterpart on which it was based... Baring this in mind it is safe to conclude that D600 is still overpriced... I don't imply that the price should be 50% higher than what a D7K costs today, but rather 50% higher than D7K's intro price...

The thing is, that when D7K was introduced, it immediately cannibalized D300 sales (which had already been affected by the D90), ...hence, some "golden boys" of Nikon marketing had the idea that if price was near to the D800:

1. People wouldn't mind the extra cost because it would make FF more accessible anyway,

2. D800 would have been protected from being cannibalized as D300 was...

Although they correctly judged that two FF products should be marketed one relative to the other, they foolishly ignored that:

A. The products offer similar IQ (d600 & plain d800),

B. That some of the market (especially those that have/need 2 bodys or more of "pro quality") is complaning about both D800s baring large files and both d800s being slow...

If they would have only the D800E and the D800plain would bare D4's sensor in the first place, the problem would have never existed and pricing of D600 could have been the right one in the first place!

Now, they are in the stupid situation:

1. To have internal competition between their own D800s and having internal competition between D600 and D800plain,

2. Not to have replaced D700 which still has a lot of fans, exactly because of its small files and speed..., thus throwing some of their market out of the window!!!

Theodoros
www.fotometria.gr
www.fotometriawedding.gr