Pondering Fujifilm's Lack Of Transparency And The X-tans Sensor Future - Dead End?

Started Nov 22, 2012 | Discussions thread
Maurizio De Cecco
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The logic of business
In reply to arscii, Nov 23, 2012

I have the impression that the discussion would be simpler if we factor in the logic of business in general and especially in software development.

Software development cost a lot of money; the X-Pro1 was a relatively confidential camera; cost a lot of money, target a niche in the professional market.

The X-Trans sensor require substantial developments; as widely discussed in these forums and elsewhere, just adapting the current approach from a Bayer sensor to a X-Trans sensor do not give results comparable to OOC jpegs. Substantial developments means a lot of money, and a lot of time (relatively speaking); require competence acquisition, may be hiring, require collaboration with Fujifilm, require a lot of effort.

OK, so where is the return of investment (ROI) ? The ROI is not there with the X-Pro1; the ROI is (may be) there with the XE-1, that is bit more a mass market camera, and that in general show an hint on the future Fujifilm strategy with the sensor.

Other factor; the X-Trans *and* the software technology associated is at the core of the added value of these cameras; if your camera competitive value depends on your specific algorithms and software you do not explain these algorithms in your web site; you transfer the competences and your research result only to motivated and meaningful partners like Apple and Adobe under strict NDAs; and your partners will be motivated when the success of your strategy start to be clear.

So, of course Fuijfilm is working with Apple and Adobe, not only because we had evidence of this before, but because it is in the logic of things; they of course have no choice. And of course this work is not transparent, because we are in very competitive market.

And of course this work take time, and of course it will produce good results, even better than in camera conversion, because Fujifilm knows how process these Raw file and Apple and Adobe now how to write good software.

Maurizio

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