D600 not selling so well?

Started 6 months ago | Discussions thread
SethG
Contributing MemberPosts: 835
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Re: D600 not selling so well?
In reply to BasiliskPhoto, 6 months ago

BasiliskPhoto wrote:

Even if Nikon don't make huge margins on the D600, if they can grab a load of users from DX and jump ahead of Canon and the 6D, they will be selling more FX lenses for years to come.

Like my electric toothbrush and my inkjet printer, the body is sold as a loss leader, the consumables (in this case lenses) are where the margins are, once the consumer is hooked.

Time to look at legacy lenses...

The camera bodies are not sold as loss-leaders. Lenses are not consumables. If anything, the camera body is consumable. And, even if they were, Nikon sells less than two lenses for each body sold...

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- Seth -

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