Hogan, Positive on Fujifilm

REAL positive. Normally Thom has had critical things to say about Fujifilm in the past. His approach on recent Fujifilm developments is strikingly positive.

"Fujifilm XF: Fujifilm's all in on this one. X is one of the few highlights of Fujifilm's continually contracting camera group, so X marks the spot for them. Phase detect is coming on the imaging sensor (dare I predict it on an X-Pro2?). Unlike most of the others, Fujifilm thinks that the X factor is the highly retro design, so they won't be fast to add other technologies into the mix, such as WiFi. The EVF will get more work, though. Basically, Fujifilm's on a "more of the same" approach, except for autofocus, where they've been maligned and thus know they need to fix. We're likely to see lower and higher end models from where we're at now, too. The higher end replaces the X-Pro1, the XE-1 holds the middle ground, and they'll try to figure out how to build a lower end model so that they can get into the pricing game with everyone else (that last is probably a mistake).

At Photokina the Fujifilm folks were amongst the ones most open about talking about both the deficiencies of their current product and the basic path towards future products. There were no secrets here: improve focus performance, make the EVF even better, extend the system with new models, and don't mess anything up while doing that. One other thing: a lot of the key engineers and executives I talked to at Fujifilm actually use their cameras and are aspiring photographers (doesn't seem to be true of Nikon and Sony, where it's mostly about technical engineering expertise). That all bodes very well for their future. "

Lots more of this at http://www.sansmirror.com/newsviews/the-near-future-of-mirrorle.html

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